We’ wants to be herself more than anything else. She finds authenticity and honesty as qualities that last for a lifetime. For her, it is important for honesty in her music to be pushed to the forefront so that she can use her authentic voice to speak for those who are afraid to speak up. In her mind, it’s the greatest gift that she could offer to anyone especially young women of color. A major wake-up call for We’ occurred when she quarantined as a result of the COVID-19 pandemic. She realized the importance of having time for herself. We’ McDonald felt that many people figured out who they really were outside of their social and professional circles due to a significant decline in distractions and outside forces because of the quarantine.

Therefore, We’ feels that individuals improved significantly in any endeavor that they did due to an enhanced knowledge of self as a result of being quarantined. Given We’s desire for artistic integrity above all else, it is not a surprise that she gravitated toward other artists that exhibit the same qualities. She’s a fan of artists such as Rihanna, Adele, and the late Michael Jackson. She was moved by Adele’s authenticity in her hit song “Someone Like You” to express wishes for the best for her ex-lover. Her favorite artists led with honesty, and it left an indelible impression on her. There are instances in the music industry in which artists are often pulled in a creative direction that is not aligned with who they are. When that dynamic presents itself, it’s up to the artist to speak up. We’ McDonald would have a hard time getting producers to listen to her ideas because their ideas did not align with her authentic self.

She stood up for herself and would end up writing some lyrics to a song that she originally put on Tiktok. She fi gured it would get about 1,000 views. The song got 200,000 views instead. We’ McDonald ultimately transform this song into her first hit single “White Chocolate”. This song ended up putting up tremendous numbers on Spotify. We’ McDonald has a lot of advice for young soulful singers, and upcoming artists looking to break into the music industry. She advises any artist with finished songs to make sure that it is recorded. Once the song is recorded, you have content that you can call yours. As Bill Gates once said:  “Content is king!”.